Target Audience Analysis Tools

Target Audience Analysis Tools & Templates for More Effective Change Management

So, you’re embarking on a new change initiative, filled with enthusiasm and fresh ideas. You’ve got a fantastic vision, a dedicated team, and a roadmap for success. But there’s one crucial element that can get overlooked – knowing who you’re setting out to guide and inspire.

That’s right, we’re talking about impacted individuals and groups, and stakeholders.

Defining your target audience with the right audience analysis tool should be one of the first steps in your OCM support journey. Target audience management tools act as the compass that ensures you’re heading in the right direction and the map that helps you chart your course.

Without a clear understanding of how people and groups are handling a change initiative, you’re navigating a ship without a destination. In the realm of change management, your audience research tools are your compass, your guiding star, and your biggest ally.

At OCM Solution, we know the pivotal role that understanding your audience plays in successful change management initiatives. That’s why we’ve developed cutting-edge audience analysis software and audience management tools and dashboards.

Video Review: OCMS Portal Target Audience Tools for Change Management

Sign up for a free trial today to revolutionize your approach to change.

Start Your Free Change Management Software Trial

Sign up for a personal, team or enterprise account today! – free trial

See how OCMS Portal works:

Get massive savings with a:

Our OCMS Portal is tailored to meet the dynamic needs of modern businesses. Our comprehensive suite of tools encompasses everything from in-depth audience research tools to precise target audience analysis templates, ensuring that you’re equipped with the insights necessary to drive your projects forward.

Ready to elevate your change management strategy? With OCMS Portal’s simple and intuitive audience tools, you can say goodbye to the complexities of managing internal and external audience data for a project. Embrace a holistic, integrated, and customizable solution.

Whether you’re conducting intricate target audience research, analyzing internal audience groups, or tracking audience responses, our OCM target audience software is your gateway to informed decision-making and successful change initiatives. 

Why Choose Our Audience Management Tools?

Audience Analysis ToolsIntegrated Solutions for Seamless Experiences

Our audience management tool is not just another standalone software – it’s the heart of our OCMS Portal platform. Seamlessly integrating with a range of other tools within the system, including stakeholder audience analysis tools, audience management communications, and even audience tracking tools reports. This cohesion ensures that your internal and external audience data is always up-to-date and synchronized, streamlining your workflow and maximizing efficiency.

Target Group Analysis TemplateFlexibility and Customization for Tailored Insights

No two change management strategies are the same, which is why our target audience analysis tools are designed to be flexible and customizable. Whether you’re conducting in-depth target group analysis or focusing on internal audience segmentation, our tools adapt to your specific requirements. Say goodbye to rigid, one-size-fits-all solutions – with OCMS Portal, your audience insights are as unique as your business.

Target Audience Tracking ToolsBuilt-in Surveys for Simple Target Audience Assessment 

Say hello to hassle-free audience assessments! Our target audience software comes equipped with built-in surveys that make gathering valuable insights from your target audience a breeze. These surveys are designed to be user-friendly, ensuring that you can assess audience preferences and opinions with ease, helping you make data-driven decisions.

Target Audience Analytics ToolsInsightful Audience Toolkit Reporting

Knowledge is power, and our reporting has several target group analysis template reports to ensure you’re always in the know. With comprehensive, easy-to-understand charts and graphs, you gain deep insights into audience behaviors and readiness trends. These insights empower you to refine your strategies, enhance communication, and create engagement that truly resonates with your audience and helps them prepare for successful change adoption.

Target Audience ToolkitIntelligent & Intuitive Autogenerated Engagement Plans

Our audience analysis tools don’t just stop at gathering data; OCMS Portal audience analysis software goes a step further by automatically generating intelligent and intuitive engagement plans. These plans are tailored to your audience assessments (stakeholder, readiness, etc.), ensuring that your OCM strategies are not only data-driven but also highly engaging. With our autogenerated engagement plans, you can effortlessly translate insights into impactful actions, fostering meaningful connections with your audience and saving a lot of time!

Target Audience Management ToolsTime-Saving Solutions, Moving Beyond Spreadsheets

Gone are the days of wrestling with cumbersome spreadsheets and generic target audience analysis templates. Our intuitive audience analysis tool empowers you to collect, analyze, and interpret data efficiently. Importing a list of employees or groups is a snap with the convenient spreadsheet mapping feature. With our tool, you’re not just saving time; you’re investing it back into strategic decision-making that helps you drive impactful change initiatives.

Sign up for a personal, team or enterprise account today! – free trial

See how OCMS Portal works:

Get massive savings with a:

Target Audience Management

Start Your Free Change Management Software Trial

OCMS Portal Free Resources

OCMS Portal change management and target audience software is filled with free resources to support you while you’re supporting organizational transition. In addition to the target audience tools you can find free communications templates, OCM strategic playbook PPT slide decks, and much more! Get your free templates and trial now.

Key Features of the OCMS Portal Change Management & Target Audience Toolkit

If you’ve ever struggled with spreadsheet-based target audience analysis tools, then you know the frustration of staring at rows and columns, trying to make sense of it all. One of the advantages of using the OCMS Portal audience management tools is that they’re designed to be easy on the brain, straightforward, and comprehensive.

Audience Analysis Tools

You can try the OCMS Portal with end-to-end OCM tools and a comprehensive target group analysis template today. Sign up for a free trial – no credit card needed!

Start My Free Change Management Software Trial

Sign up for a personal, team or enterprise account today! – free trial

See how OCMS Portal works:

Get massive savings with a:

Key Features of OCMS Portal’s Target Audience Analytics Tools:

  • Comprehensive Audience Analysis: Dive deep into your audience specifics with customizable stakeholder types. Use them to group change champions/agents, key stakeholders, customers, sponsors, and more. Our audience research tools give you the power to classify by more than just role or department, allowing you to generate invaluable insights to shape your strategies.
  • Target Audience Precision: Assess your target audience with precision using our audience analysis tools for readiness, stakeholder support, resistance, sponsor enthusiasm, and more. Our audience management and assessment tools ensure that your messaging and engagement resonates.
  • Holistic Audience Management: Seamlessly manage both internal and external audiences, allowing you to tailor your approach according to your stakeholders’ unique needs and expectations. Enter the project’s target audience list just once, and it’s available in each audience analysis tool in the platform.
  • Real-time Audience Tracking: Stay ahead of the curve with our audience analysis software reporting. It enables you to monitor shifts in audience sentiments and behaviors in real-time so you can address any adoption risks before they become a barrier.
  • Intelligent Integration: Enjoy the benefits of an integrated system where all target audience tools collaborate effortlessly, providing you with a 360-degree view of your change management efforts.
  • Actionable Reporting Dashboards: Share valuable and timely insights from your target audience research tools using the comprehensive reporting dashboards. Show portfolio-level reports giving insights on how audiences are being impacted by all ongoing projects. Drill down into the granular details of your audience analysis using detailed filtering for groups, roles, locations, and stakeholder types.

Change Management Tracker

Audience research tools and audience analytics tools that provide up-to-the-minute insights through intelligent reporting dashboards. Learn more about OCMS Portal today.

Customize Your Target Audience with Stakeholder Types

At the heart of any impactful change initiative lies a deep understanding of the people it affects. Identifying and analyzing your target audience isn’t just a box to check; it’s the compass that directs your project toward success. Let’s delve into some of the reasons comprehending your audience is the cornerstone of effective change management (and how OCMS Portal helps you do it).

1. Fostering Empathy and Connection

Imagine trying to have a meaningful conversation with someone without understanding their language or culture. Similarly, understanding your audience – their concerns, challenges, and work aspirations – enables you to communicate with empathy. It builds a bridge of connection between your project and the people it impacts. When your audience feels understood, they are more likely to embrace the change, making the entire process smoother and more harmonious.

OCMS Portal’s audience research tools provide you with multiple surveys that you can customize to gather the insightful details you need about your key stakeholders and other target audience members. Surveys populate your target audience analysis tools, like the stakeholder assessment and readiness assessment, instantly as soon as they’re submitted.

Change Management Questionnaire

2. Guiding Tailored Strategies

Every audience is unique, and what resonates with one group might not work for another. Identifying your audience allows you to tailor your strategies to suit their specific needs. Whether it’s crafting persuasive messages, designing training programs, or implementing support systems, a targeted approach ensures that your efforts are not only heard but also embraced. It’s not just about delivering a message; it’s about delivering the right message, to the right people, at the right time.

Audience management takes less time when you have an autogenerated audience engagement plan based on your target audience analysis. Get a plan recommending interactions and engagement based on each stakeholder’s metrics for things like support, readiness, reasons for resistance, and more.

3. Anticipating Challenges and Resistance

Change often meets resistance, and understanding your audience equips you to anticipate these challenges. By identifying potential areas of resistance, you can proactively address concerns and misconceptions. This foresight enables you to devise strategies to mitigate resistance, turning potential roadblocks into steppingstones toward progress. Acknowledging and addressing concerns fosters a culture of openness and collaboration, laying the foundation for a smoother transition.

The resistance audience analysis tool in the OCMS Portal target audience software starts you off with 10 key reasons for resistance that you can survey your target audience members about. You can also add your own to further customize this audience analysis tool.

OCMS Portal Resistance Survey

Start Your Free Change Management Software Trial

4. Enhancing Stakeholder Engagement

In any change initiative, stakeholders play a pivotal role. Identifying your audience allows you to pinpoint key stakeholders and engage them effectively. When stakeholders are actively involved, their support becomes a driving force behind the change. Whether it’s garnering support from leadership, involving employees, or collaborating with external partners, understanding your audience ensures that you engage the right people in the right way, creating a network of advocates for your project.

The OCMS Portal target audience analysis software enables you to quickly identify and tag target audience members as key stakeholders, sponsors, managers, or any other type of important identifier. You can then easily use these tags in other audience research tools in the platform to work with those audiences. Quickly schedule communications to all sponsors, add managers to a training course, etc. 

Target Audience Tools

Audience analysis tools that help you adapt and thrive in a dynamic environment. OCMS Portal – Streamline – Optimize – Succeed

Sign up for a personal, team or enterprise account today! – free trial

See how OCMS Portal works:

Get massive savings with a:

OCMS Portal: Tailored Solutions for Every Change Management Endeavor

No matter the scale of your change management program, OCMS Portal’s audience research tools for change management stands as your steadfast ally. If offers tailored solutions for every endeavor.

For change consultants navigating complex organizational shifts, our software provides the precision and flexibility needed to guide clients through seamless transitions. Small change teams find in OCMS Portal a powerful OCM and audience analysis tool that streamlines their processes and amplifying their impact.

In the vast landscapes of large enterprises, where change ripples across diverse departments and teams, OCMS Portal’s innovative audience management and assessment tools ensure cohesion and efficiency at every level.

Our target audience software isn’t just a one-size-fits-all solution; it’s a dynamic platform that adapts to your unique needs, empowering you to orchestrate change management initiatives with finesse, regardless of the scale.

Whether you’re a consultant, a small team, or a sprawling enterprise, OCMS Portal is your key to unlocking the full potential of your change management endeavors.

OCMS Team Account

Big benefits that come with an Enterprise Team account:

  • Centralized Benefits: With OCMS Portal Team account, everyone in your organization will be on the same platform. This ensures seamless communication, consistency, and collaboration, eliminating the chaos of juggling multiple tools and platforms. The efficiency gains from centralization alone can be a game-changer for your team’s productivity.
  • Dedicated Support: You won’t be navigating the challenges of adopting a new system on your own. OCMS Portal Team accounts come with dedicated support specialists who are there to assist you every step of the way with your target audience management tools. Whether you need technical assistance, have questions, or require guidance, you’ll have experts at your fingertips.
  • Customization: Your organization is unique, and your branding should reflect that. OCMS Portal Team accounts offer the flexibility to request customizations that align with your corporate branding. This ensures that your team’s experience in these target audience analysis tools is not just efficient but also tailored to your organization’s identity.
  • Cost-Efficiency: OCMS Portal Team accounts come with cost-saving discounts. You can optimize your budget while providing your team with the best change management templates, audience research tools, and support available.

OCMS Team Account

Want to see more before you subscribe? 

Sign up for a personal, team or enterprise account today! – free trial

See how OCMS Portal works:

Get massive savings with a:

What comes with your OCMS Portal Audience Analysis Tool subscription?

The OCMS Portal subscription includes:

  • Access to all tools and sections of the platform
  • 1 free user license
  • 2 free project licenses
  • Unlimited Surveys
  • Advanced analytics and reports
  • Access to over 1oo free resources (PowerPoint presentations, Excel templates, email templates for communications, OCM roadmaps, and more!)
  • Our famous superb customer support

Change Management Software with OCM Framework

Spend Less Time on Manual Tasks

Using an Excel target audience template to assess and manage your impacted audience can be time consuming and cumbersome. OCMS Portal’s audience analysis software simplifies the process.

  1. Define your audience in a few clicks (add groups, locations, individuals).
  2. Import your organization’s audience list in a snap.
  3. Click to tag your stakeholder types to organize your audience.

With less time spent wrangling lists and sheets, you have more time to focus on strategy. Your target audience list is instantly integrated with all your other audience analysis tools throughout the platform.

OCMS Portal – Change Management, Simplified
Sign up for a free trial today to revolutionize your approach to change.

Start My Free Change Management Software Trial

Intelligence Audience Management Insights at Your Fingertips

With OCMS Portal, we revolutionize the way you perceive and understand your change management initiatives. Our smart reporting dashboards are more than just visual aids; they’re your window into the heartbeat of your projects.

Offering a dual perspective, these dashboards seamlessly provide a high-level portfolio view, allowing you to grasp the overarching impact of your strategies, while simultaneously offering a granular, detailed analysis of all your target audience activities.

Imagine having the power to zoom out for a panoramic view of your project landscape and then zoom in, scrutinizing every interaction and engagement from your audience analysis tools. This dynamic functionality not only empowers you to make informed strategic decisions but also enables you to dive deep, unraveling the intricacies of audience behaviors.

With OCMS Portal, your understanding of your target audience activities is not just comprehensive; it’s intelligent, insightful, and always at your fingertips, ensuring that your change management initiatives are driven by data-backed wisdom.

Target Audience Tools Reporting Dashboard

Would you like to see a demo of the OCMS Portal audience analysis software? Sign up for one of our weekly webinars & get your questions answered.

FAQs – OCMS Portal Software with Audience Analysis Tool

Can I share OCMS Portal tools with others?

Answer: OCMS Portal audience analysis software is offered on a per-user basis. You can add users to your account to collaborate with you, but they need to have their own license. You can purchase as many licenses as you need and assign it to your team members either right away or after you subscribe – it’s easy to add teammates and other users.

Can I cancel my OCMS Portal subscription at any time?

Answer: Absolutely! We’d hate to see you go, but we understand things come up. Subscription plans for our audience research tools and assessment templates are recurring but can be canceled before the next renewal period. We have a no-questions-asked simple-click cancellation policy—no hoops for you to jump through.

Do the target audience analysis tools include handbooks and tutorials?

Answers: Yes. You’ll find handbooks and video tutorials that provide you with a step-by-step walkthrough on using the OCMS Portal and all the audience analytics tools. 

I am in a different region, will the OCMS Portal platform & target audience toolkit still work for me?

Answer: Yes. OCMS Portal platform & tools were developed for change managers in the U.S., Canada, Australia, the U.K., Philippines, India, Africa, Europe, LATAM, Middle East, APAC, and in any region. It is truly a global change management platform. You can change the time zone and date format for your account environment in your profile settings.

Can I remove OCM Solution branding and use my branding or firm’s logo?

Answer: Yes, you can replace OCM Solution branding on your purchased target audience tools, when you add the Rebranding add-on to your plan.

How are future enhancements/changes handled for OCMS Portal platform and audience tracking tools?

Answer: Future upgrades and changes to OCMS Portal platform and all of its tools, including audience research tools, will be done periodically. Upgrades and future enhancements will always be free to customers.

OCM software with go live plan checklist

Note: Content on OCM Solution's website is protected by copyright. Should you have any questions or comments regarding this OCM Solution page, please reach out to Ogbe Airiodion (Change Management Lead) or the OCM Solution Team today. OCM Solution was previously known as Airiodion Global Services (AGS).

External Sources: